Case study / Production commerce
Techy: a real storefront, engineered for launch.
Techy is a live bilingual commerce experience for Apple products in Costa Rica. The work blends product UX, private-repository stewardship, content structure, production release details, and a quality mindset around the paths customers actually use.
Opportunity
Make the storefront feel trustworthy before a customer ever writes.
Techy needed to present a premium product catalog with enough clarity for customers to understand availability, condition, language, purchase guidance, and direct contact options.
The challenge was not only visual polish. It was shaping a product experience that can evolve, stay maintainable, and communicate confidence while protecting the private parts of the business.
Build
Structured for a real business, not just a portfolio screenshot.
- Preserved the private repository and release history while preparing a public-safe case study.
- Organized the storefront around catalog discovery, product detail pages, open-box inventory, purchase guidance, contact, legal pages, metadata, and sitemap coverage.
- Kept the experience responsive across desktop and mobile so the site feels intentional in the two places customers are most likely to browse.
Quality strategy
Protect the paths where trust can break.
The quality focus is around production-critical behavior: language switching, catalog entry points, product detail navigation, contact handoff, page metadata, and deploy readiness.
That makes the project useful as an engineering portfolio piece because it shows how product thinking and quality engineering meet in the same system.
The repository remains private because business configuration and future operational logic should stay protected. The case study documents decisions, constraints, and outcomes without exposing sensitive implementation details.
Next
Measure, refine, then automate the highest-risk flows.
The next improvement is to use production behavior to prioritize performance work, conversion improvements, and automated coverage around catalog discovery and customer contact.